Wayfair - What If
When you order a piece of furniture online, it’s natural to wonder “what if?”…
Director: JJ Adler
Production Company: Ruckus Films
EP: Mino Jarjoura
LP: Jeff Shupe
DP: Damien Joaquin Acevedo
Production Design: Dan Butts
Edit: Matt Glover - Havas Chicago
VFX: Noise Studios
Color: Tyler Roth - Company 3
Sound Design/Mix: Drew Weir - Another Country
Music: The Elements
Agency: Havas
My role: Agency Producer
What If :30
OVERVIEW
Wayfair came to Havas with a clear challenge: highlight the brand’s reliability while tapping into the sports fans audience, as the spot was slated to air during the NCAA March Madness 2026 tournament.
Shot in Los Angeles over a packed four-day schedule alongside three other distinct spots, What If and 3x unique social spots with Charles Barkley were executed in a single shoot day. In a rapid turnaround, we secured Charles Barkley as the star of the spot just one week before filming.
