James Hardie - What The Best Are Made Of

James Hardie is the #1 brand of siding in North America. Hardie fiber cement siding not only looks amazing, it stands strong through wind, hail, debris and even fire.

Director: Alan Masferrer

Production Company: ProdCo.

EP: Emma Wilcockson

LP: Christina Donahue

DP: Daniel Voldheim

Production Design: Francois Jordaan

Stylist: Tania Martins

2nd Unit: Rack and Opinion

Edit: Tobias Suhm - The Den

VFX: JAMM

Color: Beau Leon - JAMM

Sound Design/Mix: Gregory Caron

Music: DaHouse

Agency: Havas

My role: Agency Producer

“The Best Impression”

“Neighbors Talk”

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James Hardie came to Havas looking to create a high end campaign highlighting both the beauty and the durability of the #1 brand of siding in North America.

We filmed over 3 days in Toronto, Ontario. With the help of our amazing partners, we created 2 unique spots (+ cutdowns), ~30 unique social videos, and a custom music track created using percussive elements/sounds from the actual Haride fiber cement siding.

Music